views

views

\\ that

\\ that

breathe

breathe

views

views

\\ that

\\ that

breathe

breathe

views

views

\\ that

\\ that

breathe

breathe

>

corporate campaign

corporate

campaign

>

Vectors in Space

\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.

» … this is the shift from identity to guidance ... «

A destination. A field of direction.

\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting – it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.

» … this is the shift from identity to guidance ... «

A destination. A field of direction.

\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.

» … this is the shift from identity to guidance ... «

A destination. A field of direction.

\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.

» … this is the shift from identity to guidance ... «

A destination. A field of direction.

[ LEAD CAMPAIGN STRATEGY ]

LC

» … der Kern komplexer Cross-Channel-Kampagnen, die substanzielle Transformationsprozesse begleiten. «

>

Corporate Campaigns

Financial reporting campaigns

Merger / Transition

Initial Public Offering

Cross-Channel

>

17

major ipo campaigns

» … widespread sector expertise … «

Consumer \ Services​

Electronics

IT \ Ecommerce

Lifescience

Media \ Entertainment

Pharmaceuticals \ Biotech

Technology

Telecommunication

>

4

dax groups'

year-on-year financial campaigns

» … efficient direct broad access … «

Automobile

Electronics

Lifescience \ Chemicals

Pharmaceuticals

>

precision solutions

Lead Story

Brand development

Multi- \ Cross-Channel

Campaign Strategy

Concept \ Design

Photography

TV \ Video Production

Web-Design

Web Implementation

Concept/Design © 2025 by Hanfried Herrnfeld

»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.

The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.

Contains selected fragmental elements with origin of stock.adobe.com.

Concept/Design © 2025 by Hanfried Herrnfeld

»Industrial Electronics« – Scene from the campaign-concept referred to above.

Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.

Concept/Design © 2025 by Hanfried Herrnfeld

»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.

Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.

Concept/Design © 2025 by Hanfried Herrnfeld

Scene from the concept for an international signature lifestyle brand company.

Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.

@ 2025

Hanfried Herrnfeld

Concept/Design © 2025 by Hanfried Herrnfeld

»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.

The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.

Contains selected fragmental elements with origin of stock.adobe.com.

Concept/Design © 2025 by Hanfried Herrnfeld

»Industrial Electronics« – Scene from the campaign-concept referred to above.

Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.

Concept/Design © 2025 by Hanfried Herrnfeld

»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.

Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.

Concept/Design © 2025 by Hanfried Herrnfeld

Scene from the concept for an international signature lifestyle fashion brand company.

Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.