\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.
» … this is the shift from identity to guidance ... «
A destination. A field of direction.
\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting – it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.
» … this is the shift from identity to guidance ... «
A destination. A field of direction.
\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.
» … this is the shift from identity to guidance ... «
A destination. A field of direction.
\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ Substance is what guides — because it's true.
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...? Again, you’re spot on. Let us reframe the field entirely. Something that feels less philosophically redundant and more architecturally precise.
\\ Only through intelligent management of the elementary can we achieve the complex.
» … this is the shift from identity to guidance ... «
A destination. A field of direction.
[ LEAD CAMPAIGN STRATEGY ]
LC
» … der Kern komplexer Cross-Channel-Kampagnen, die substanzielle Transformationsprozesse begleiten. «
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com.
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com.
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.