Hanfried Herrnfeld
Corporate Communication
visual
identity
[ About ]
Hanfried Herrnfeld studierte Architektur und Kommunikationsdesign an der Muthesiusschule in Kiel. Seit den 90er Jahren spezialisiert auf Corporate- und Financial-Communication \\ Beteiligt beim Aufbau einer der führenden Agenturen Deutschlands in diesem Bereich — in Hamburg. Dependancen in München, Frankfurt, Berlin, Luzern und Wien. Geschäftsführer Design, Vorstand Kreation (CCO) \\ Seit 2003 freier Berater und Designer \\ Konzept, Design und Realisation von mehr als 400 Geschäfts- und Unternehmensberichten, Kampagnen von 20 IPO/Merger/Transition-Projekten in Deutschland und Europa und Projekten in Corporate Publishing, Advertising, TV, Film, Web.
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corporate reports
corporate
reporting
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corporate campaign
corporate
campaigns
[ lead campaign strategy ]
LC
» … der Kern komplexer Cross-Channel-Kampagnen, die substanzielle Transformationsprozesse begleiten.«
@ 2026
Hanfried Herrnfeld
Concept/Design © 2026 by Hanfried Herrnfeld
»Consumer Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2026 by Hanfried Herrnfeld
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2026 by Hanfried Herrnfeld
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2026 by Hanfried Herrnfeld
»Consumer Electronics« – Scene from the campaign-concept referred to above.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Consumer Electronics« – Scene from the campaign-concept referred to above.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2026 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2026 by Hanfried Herrnfeld
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2026 by Hanfried Herrnfeld
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.