Hanfried Herrnfeld
Corporate Communication
Visual Identity. Communication. Design. Strategy.
Visual Identity.
Communication.
Design.
Strategy.
corporate
communication
>
The Re-Invention of Semantic Guidance
\\ when Meaning
is seen — vibrant, precise, breathing —
it begins to move the world
— as impulse, leading to intent . . .
\\ when Meaning
is seen — vibrant, precise, breathing —
it begins to move the world
— as impulse, leading to intent . . .
\\ We navigate by vectors — subtle lines of motion, of intuition, of guidance,
that begin to draw themselves before we are even aware of them — Invisible, yet real . . .
a matrix of key dialectics
— as tensions, fields of resonance . . .
\\ We navigate by vectors — subtle lines of motion, of intuition, of guidance,
that begin to draw themselves before we are even aware of them — Invisible, yet real . . .
a matrix of key dialectics
— as tensions, fields of resonance . . .
coming soon ...
>
Corporate campaign
corporate
campaign
[ visual ontology of thinking ]
» ... a phenomenon that does not represent thought, but behaves like it ... «
Expression that is not art, not data, not simulation, but a true epistemic event — a moment where language materialises as motion – and motion reveals the inner pattern of mind.
» ... this is what it feels like when a thought becomes present ... «
>
essential core
Corporate Identity
Corporate Design
Brand Development
>
financial communication
Annual Reports
CR Reports
Interim Reporting
Web Reports
Corporate Advertising
Merger/Transition
Concept/Design © 2025 by Hanfried Herrnfeld
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Telecommunications« – Scene from the campaign-concept referred to above.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
@ 2025
Hanfried Herrnfeld
Concept/Design © 2025 by Hanfried Herrnfeld
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Telecommunications« – Scene from the campaign-concept referred to above.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
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