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The Re-Invention of Semantic Guidance
\\ when meaning is seen — vibrant, precise, breathing — it begins to move the world. As impulse — leading to intent.
\\ We navigate by vectors — subtle lines of motion, of intuition, of meaning — that begin to draw themselves before we are even aware of them. Invisible, yet real.
\\ They indicate where we are — and what we may become. A matrix of key dialectics — as tensions, fields of resonance. Each one leading to new meaning, new semantics — each one a seed of relevance, growing with impulse.
\\ We unfold dimensions to let space breathe. It is an architecture of ambiguity, composed of significance.
» … an approach shaped by authenticity and integrity.… «
Enduring. Light.
\\ when meaning is seen — vibrant, precise, breathing — it begins to move the world. As impulse – leading to intent.
\\ We navigate by vectors — subtle lines of motion, of intuition, of meaning – that begin to draw themselves before we are even aware of them. Invisible, yet real.
\\ They indicate where we are — and what we may become. A matrix of key dialectics — as tensions, fields of resonance. Each one leading to new meaning, new semantics – each one a seed of relevance, growing with impulse.
\\ We unfold dimensions to let space breathe. It is an architecture of ambiguity, composed of significance.
» … an approach shaped by authenticity and integrity.… a
Enduring. Light.
\\ when meaning is seen — vibrant, precise, breathing — it begins to move the world. As impulse – leading to intent.
\\ We navigate by vectors — subtle lines of motion, of intuition, of meaning – that begin to draw themselves before we are even aware of them. Invisible, yet real.
\\ They indicate where we are — and what we may become. A matrix of key dialectics — as tensions, fields of resonance. Each one leading to new meaning, new semantics – each one a seed of relevance, growing with impulse.
\\ We unfold dimensions to let space breathe. It is an architecture of ambiguity, composed of significance.
» … an approach shaped by authenticity and integrity.… a
Enduring. Light.
\\ when meaning is seen — vibrant, precise, breathing — it begins to move the world. As impulse – leading to intent.
\\ We navigate by vectors — subtle lines of motion, of intuition, of meaning – that begin to draw themselves before we are even aware of them. Invisible, yet real.
\\ They indicate where we are — and what we may become. A matrix of key dialectics — as tensions, fields of resonance. Each one leading to new meaning, new semantics – each one a seed of relevance, growing with impulse.
\\ We unfold dimensions to let space breathe. It is an architecture of ambiguity, composed of significance.
» … an approach shaped by authenticity and integrity.… a
Enduring. Light.
Hanfried Herrnfeld
Corporate Communication
Visual Identity. Communication. Design. Strategy.
Visual Identity.
Communication.
Design.
Strategy.
corporate
communication
>
corporate reports
corporate
reporting
>
Digital \ Interactive
dynamic
content
Concept/Design © 2025 by Hanfried Herrnfeld
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Telecommunications« – Scene from the campaign-concept referred to above.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
Scene from the concept for an international signature lifestyle fashion brand company.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
@ 2025
Hanfried Herrnfeld
Concept/Design © 2025 by Hanfried Herrnfeld
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Telecommunications« – Scene from the campaign-concept referred to above.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
Scene from the concept for an international signature lifestyle fashion brand company.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
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