>
corporate campaign
corporate
campaign
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Vectors in Space
\\ Identity emerges then as a complex convergence of multiple layers — a signature crystallised within persistent circling shift of perspective and time ...
\\ What we are sketching is nothing less than a new semantic compass — the brand as a sensual-intellectual coordinate system.
\\ when Meaning
is seen — vibrant, precise, breathing —
it begins
to move the world.
as impulse
— leading to intent . . .
\\ ... think of sparkles of light — shining like a mystic ... on the broad surface of the ocean — you look at them and feel — yes ... it's true — it is lasting — it is mine ...
\\ ... a destination ...?
\\ Only through intelligent management of the elementary can we achieve the complex.
\\ We navigate by vectors — subtle lines of motion, of intuition, of guidance,
that begin to draw themselves before we are even aware of them — Invisible, yet real . . .
a matrix of key dialectics
— as tensions, fields of resonance . . .
>
Corporate Campaigns
Financial reporting campaigns
Merger / Transition
Initial Public Offering
Cross-Channel
>
17
major ipo campaigns
» … widespread sector expertise … «
Consumer \ Services
Electronics
IT \ Ecommerce
Lifescience
Media \ Entertainment
Pharmaceuticals \ Biotech
Technology
Telecommunication
>
4
dax groups'
year-on-year financial campaigns
» … efficient direct broad access … «
Automobile
Electronics
Lifescience \ Chemicals
Pharmaceuticals
>
precision solutions
Lead Story
Brand development
Multi- \ Cross-Channel
Campaign Strategy
Concept \ Design
Photography
TV \ Video Production
Web-Design
Web Implementation
Concept/Design © 2025 by Hanfried Herrnfeld
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
Scene from the concept for an international signature lifestyle brand company.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
@ 2025
Hanfried Herrnfeld
Concept/Design © 2025 by Hanfried Herrnfeld
»Industrial Electronics« – Scene from a complex, cross-channel advertising campaign concept. The project was communicating a major IPO-/spin-off process of a world-leading DAX company group – electronics sector.
The international campaign was realised and published along four sector-related single themes – Telecommunications – Automotive – Industrial Electronics – Consumer Electronics.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
»Italy« – Scene from a very unique communication concept for a group annual report of a world-leading-brand DAX insurance/financial services company. The story-line was to portray cutting-edge international approach with very specific individual, personal characters and atmosphere. Realised at several group company locations all across Europe.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
Concept/Design © 2025 by Hanfried Herrnfeld
Scene from the concept for an international signature lifestyle fashion brand company.
Contains selected fragmental elements with origin of stock.adobe.com and freepik.com.
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